What is FSC certification, and why does it matter?

The “green tick” which certifies that the materials are sourced from responsibly managed forests or recycled. Keep an eye out for it on our cards!

If you come into contact with paper or card-based products or packaging on a daily basis, then you cannot fail to have seen the green “tick tree” logo of FSC. And while that little green tree provokes a generally cosy feeling of sustainability and giving something back to Mother Nature, you may not be aware of the specific details behind it.

FSC – or the Forestry Stewardship Council – promotes responsible management of the world’s forests, and certifies forests world-wide to ensure that they meet the highest environmental and social standards. Through its “tick tree” system, it enables consumers to identify wood and paper products which have been produced either from well-managed forests, or from recycled materials (post-consumer waste).

In a nutshell, if a customer sees the FSC logo on a product that they buy, then they can be sure that that product has not had a harmful affect on the environment or those that work or live in the forests.

With the world – be that consumers and big businesses – gradually waking up to environmental and social issues, those businesses that ignore or downplay their importance will be left behind. While a decade or so ago that may not have been the case, grassroots environmental groups are gaining ground and bringing environmental stewardship into the mainstream. And we applaud that.

Bluebell woods- inspired by our local surroundings

With our studio nestled in the beautiful Buckinghamshire countryside and Mother Nature as our creative muse, the need and desire to protect the natural environment is paramount to the BB crew. From day one, we knew that we wanted to be sustainable and caring business – as well as creative and unique – and that using FSC-certified card stock was a no-brainer.

That’s why all the cards you buy from us are graced with the “green tick”.



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